Latest Event Updates


Posted on

75 years later and the brave men and women that we lost are still in our hearts to this day. A date which will live in infamy.


PSSSST! Something NEW from Vortex.

Posted on Updated on

So You like exclusive VIPeeks at new products? We like giving them. Today, we bring You not just one, but THREE new for 2017 products from Vortex. Think this is public knowledge for just any ol’ Joe to stumble upon?

Negative, Ghost Rider – You’re part of the VIP crowd, and this is for your eyes only.


Viper PST Gen II Riflescopes

CQB, Target Shooting, 3 Gun, Hunting, or Precision Long Range – the PST series has always had a solution. Now in our second generation, we’ve taken Your direct experience and feedback and made our do-it-all series even better. Vortex Nation – meet your new family of Viper PST’s.


1-6×24: Now even more versatile, the new PST Gen II 1-6×24 picks up right where the venerable 1-4x left off. With a true 1x on its low end and a monstrous eyebox for close-quarters, rapid acquisition, shooters can easily engage targets in the tightest of scenarios. On the high end of its zoom spectrum, an even more versatile 6x facilitates accurate mid to long-range engagements. A side illumination adjustment, coupled with low-drag capped turrets make for a sleek and streamlined profile. Inside, the same VMR-2 reticle from the Razor Gen II 1-6, with its daylight-bright center illuminated dot, is standard and available in MOA or MRAD.

2-10×32, 3-15×44 and 5-25×50: Meet your new group of long-range workhorses. Whether you’re topping off a DMR-type build or a PRS rig you’ll be pushing to the limits, there is an option just for you. Tall, tactical turrets and a side focus parallax adjustment with integrated illumination help dial in your shots for ultimate precision.  Each model features the patented RZR Zero Stop, taken from our proven Razor HD 5-20×50 riflescope, to ensure you have an accurate and reliable return-to-zero – every time. Reticles include our New EBR-4 and EBR-2C. Available in MOA or MRAD to match your turrets. First Focal Plane reticles are available on select models.

Available Spring 2017

Diamondback Tactical Riflescopes

All of the legendary performance and extreme durability the Diamondback name is known for with a tactical twist, make this series a true head turner.


Meet the Diamondback Tactical – Your answer when it comes to tactical performance and features in an affordable package. Tall turrets are perfect for dialing Your shots at various distances and deliver accurate, repeatable adjustments over and over. The Diamondback Tactical features an optical system that gives excellent image quality and generous eye relief. Inside, a hashmark-style reticle gives shooters versatile reference points for ranging, holdover and wind calls – extremely useful in tactical shooting applications.

Available Spring 2017

Fury Laser Rangefinding Binocular

The moment You’ve all been waiting for. We heard Your requests –  this is Your answer. The Fury Laser Rangefinding Binocular brings You two invaluable tools in a single, compact, high-performing package.


Meet the Fury Laser Rangefinding Binocular. With a 10×42 optical system and 1600-yard ranging capability, the Fury packs in loads of versatility for a variety of situations. The Fury’s compact design and light weight mean the only time you’ll notice it in the field, is when its HD glass helps you spot and range your next meal. Last but not least, the Fury laser rangefinding binocular is the only of its kind backed 100% by a lifetime warranty –  including electronics. If a high-quality Laser rangfinding binocular that doesn’t absolutely kill your pocket book is on your list of “I need that’s,” the Fury is your answer.

Available Summer 2017



Posted on Updated on

December might be closing in, but we’re still in our favorite season of all. Even the guys back in shipping get in the Fall spirit every year!

VIPeek – New Product 2017

Posted on Updated on


Meet the Razor® AMG® UH-1, affectionately known in-house as “Huey.”  The UH-1 is a completely new force in weapon-mounted holographic technology, and you’re the first to see it. Inside its durable aluminum chassis, the UH-1 features rugged internals with fewer moving parts than traditional holographic sights, all equating to maximum durability. One CR123A battery powers the sight, with the option of running rechargeable LFP 123A’s, which can be recharged using the on-board, waterproof, micro-USB port. Lastly, because the shooter is the only one who should be able to see the New EBR-CQB reticle, the entire system has been engineered to virtually eliminate all traces of forward signature, unlike any other red dot or holographic sights on the market.


Stay tuned for more on the new “Huey”, and future exclusive VIPeeks.


On a side note – if you like this paint job, check out our last newsletter article!  Our very own Jimmy H rattle canned this rig for about $25!


Posted on

We certainly hope so! Great shot from our friends at Captured Creative.



Posted on

…You like white butts and you cannot lie.

@crotac_eph from Instagram Spotted a couple in this shot through his Gen 1 Razor Spotter!



Posted on

Look who swung by HQ today! Barry Kerch from Shinedown and Zoltan Bathory from Five Finger Death Punch came in for a visit before their show tonight in Madison, WI!

Besides melting faces on stage, these guys are big time Second Amendment Supporters and show a lot of love to our brothers and sisters in the Armed Forces. It was an honor to meet them and we are PUMPED for the show tonight!!



Posted on

…is the guys from Five Finger Death Punch and Shinedown will be in the Madison area next week on tour!

Maybe they’ll swing by Middleton on the way to say Hi



Posted on

So last week, Reuben almost lost his lunch room privileges… We’ll let it slide this one time, though, simply because #FallisHere

Vortex Dope Disks

Posted on Updated on

Did you catch the New Vortex Optics DOPE Disks being laser engraved on our Live video on Facebook last week? For more information, check out this video and follow the link below to make your very own, customized DOPE Disk!

Check it out.


Posted on

Razor HD Spotting Scope
★★★★★ 5 out of 5 stars

“We put the [new Razor HD Spotting Scope] you sent me through hell on my sheep hunt (didn’t shoot one YET). Razor spotter was sitting in a puddle of water for an hour, rolled down a hill, dropped in fine sand, 30 degree mornings up to 80 degree afternoons. Still works perfect…” – Jerrin U.

Thanks for taking us along out there on your hunt, Jerrin!




Posted on

Putting the final touches on your Halloween decorations? Might want to hit up our defending Pumpkin-Carving Champ, Mark, for his tips and tricks… Guy wins every year!


Posted on

The pieces to this Diamondback Spotter and this Ranger Rangefinder were uncovered by one of our customers in Australia after a fire, and are pictured next to their brand new replacements. – 100% Covered under the VIP Warranty.