Surprised? Normally this is the section where it’s “About Us”. But at Vortex, it’s All About You.

Rather than go on about “Us” and how long we’ve been in business and how great we are, we focus on you, what you need, what you want, what’s important to you—because that’s what makes us tick.

Let’s sum it up in three simple words: People, Products and Promises.

The Customer is King. We not only believe this to be true, but we actually follow through on it. This means we treat you—our dealers and customers—like royalty. We care about you and the smallest of details, both before and long after the sale. If you ever have a problem with one of our products, then we make that our problem—no questions asked. Years ago, we started our business with the intention of being in it for the long haul and we have no intention of changing our strategy. Just take a look at our unconditional and unlimited VIP Warranty and you will see what we mean.

Offering you the finest in rugged optics comes about by paying attention to detail in every aspect of our business. We are fanatics about doing things right. This way you can have the utmost confidence in our products—all worry cast aside. We are constantly listening to you for feedback and ideas on new products and innovative features so you can appreciate and enjoy the best in optical performance.

Say what we mean and mean what we say. At Vortex you have our pledge to uncommon excellence and dedication in every aspect of our business. Keeping our promises to you is not only good business; it’s the right thing to do.

People, Products and Promises—three magical words that say why it’s all about you and why … “Vortex is the Force of Optics.”

And now … just a little “About Us”

Since 1986 we have been and remain an American Owned, Veteran Owned, Family owned and operated business of hard-working folks located here in south central Wisconsin.

Dan and Margie Hamilton, the original and current owners, moved to Middleton, WI in 1986 and started a small outdoor retail store. The business was started on the belief that if you focused on the customers and helped them achieve their goals with fast, friendly, personalized service that the bottom line would take care of itself. The business grew and evolved over time and in 2002 Vortex Optics was established. Starting with Dan and Margie and now over 100 American team members strong, we work diligently day in and day out to give you the best products and service in the optics industry.

All of our products are designed, engineered, pre-inspected and serviced in our modern facility to ensure you receive the best products and service for your hard earned dollar. We have dealers located throughout the US, Canada, United Kingdom, Europe, South Africa, Australia and elsewhere. We attend all major trade shows in the hunting, tactical and birding/observation markets.


29 thoughts on “ABOUT YOU

    Robert Gray said:
    October 19, 2014 at 3:49 pm

    Recently put a Viper HS-T 4-16×44 scope on my rifle and loved it immediately! I have had a number of optics on this rifle since building it as a gunsmithing school project in the mid-80’s and it is by far the best I’ve owned. Keep up the great work, I look forward to owning more Vortex products.


    eagleyefeather said:
    January 7, 2015 at 1:07 pm

    I use a lot of Vortex optics and absolutely love each one. I love your products, attitude and customer service. Vortex optics reigns supreme in it’s industry in my opinion. Thanks for providing the best.


    Dennis said:
    May 21, 2015 at 2:25 pm

    I bought flip up scope caps and a ARD for my 6-24 x 50mm Vortex Viper HS LR scope. They may be the worst caps I have ever used. They will not latch because they slide too far onto the scope tube and when I flip them open they want to come right off the scope. I could have bought any number of cheaper caps, but got these as they were recommended by you and (I presume) designed for the scope. What happened?


      vortexoptics said:
      May 22, 2015 at 1:03 pm

      I’m so sorry to hear that the flip caps aren’t working well for you. If you give us a call, we can walk through it with you and see what we can figure out. The number for the sales department is 800-426-0048 ext. 5


    Russ said:
    May 24, 2015 at 4:42 pm

    we have a vortex crossfireii works great!! returns to zero every time also have used a pst fantastic scope but out of my price range . Keep up the good work Vortex!!!


    Scott R Breidenbach said:
    June 29, 2015 at 1:50 am

    I have a vortex Diamondback mounted on a 770 mag Remington it looks absolutely Dangerous i love it thank you for a great product,

    Scott Breidenbach


    David Simmer said:
    July 19, 2015 at 10:26 am

    I purchased a Vortex Crossfire II rifle scope yesterday. I was originally looking at another scope, but found it was made in China. I try to avoid buying products made there. I was lead to believe your scopes were made in the USA, but no where on your packaging states where it was made. Where are your products made?


      vortexoptics said:
      July 20, 2015 at 8:30 am

      Thank you for your time and interest in Vortex. It depends on which product you are looking at for where it’s made. The Crossfire II riflescopes are our only riflescopes that will say “Made in China”. However, we work EXTREMELY close with our factories/facilities to ensure consistent quality. We also back all our products with an industry leading no-questions asked VIP warranty because we believe in the optics we are putting out.


    Maren Stevens said:
    August 5, 2015 at 9:24 pm

    A little over a year ago I scoped up a couple of my purpose built rifles with Vortex. I can tell you, I put these to full test in harsh conditions. I needed to be sure they would perform in extreme conditions and did they ever. On my 458 Lott, a Viper 1-4×24 exceeded expectations. Not only did it hold perfect Zero under harsh recoil but it endured serious hunting here in Canada as well as Africa. After days of tracking and stalking in dense brush, When the time came for the shot on a cape buffalo, Perfect. And follow up shots under pressure were with confidence because of fast and easy target acquisition. On My 358 Norma Mag, the Viper HS-T 4-16×44 did all I needed it to. Hunting in variety of terrain and multiple range requirements (shots from 85-590 yards) its versatility shone. With this performance, my next optics purchase will be a Vortex spotting scope to replace my old one that I left for the guys in Africa. Thanks Vortex


    Todd S. said:
    November 18, 2015 at 10:14 pm

    I want to Thank Vortex personally! I am not one to usually go out of my way to thank a business for doing what they call a good deed, but Vortex recently replaced my out of date Crossfire Binoculars with a brand new pare of Crossfire Bi-nose. The only thing that was wrong with my old pare was that the eye piece had gotten broken and nothing else besides they were old. Vortex really went above and beyond to help out a total stranger! Vortex has now given me hope that there are still some good people out there. I would like to let the Vortex family know that they have just inquired a new life time customer! If I ever need any other gear for my travels, Vortex will be the ONLY product that I will be purchasing! Not only have you gained a life time customer, I will be recommending Vortex to any and all outdoor enthusiast that cross my path! Thank you again for your outstanding support and truly standing by your word! Your are a true American company! Thank you again.


      vortexoptics said:
      November 20, 2015 at 9:58 am

      Thank you so much for taking the time to give us your feedback, Todd!


    Rafael J Bodeant said:
    January 4, 2016 at 1:49 am

    Hi Guys at Vortex,
    I recently bought a Vortex Viper HS T 6-24-x50 (1MOA), I boresight my rifle and Scope as recommended, I zeroed at 100 yards, I set CRS until there was easy, following Jimmy directions on You Tube, but I got stuck here, example if the game is 325 Y, 185 Y, 450 Y, 272 Y, etc what I have to do with the elevevation turret? in another words what I have to dial in different distances? Forgive my ignorance.
    Thanks Rafael J (Rafaone)


    Oscar Castano said:
    May 26, 2016 at 8:24 pm

    Wasn’t sure if I doing this right but just wanted to say that I sport the old-school 1x Spitfire on my A.R. and absolutely love it. When I get to the range, everyone that goes with me wants to try it out. I also sport the Venom 3MOA on my Glock 34. Let’s just say I miss much less and my groups are tighter. These 2 optics have held zero for almost a year now and I do quite a bit of shooting and I treat my guns like tools so they get man handled from time to time. I love my Vortex optics can’t wait to get a long range gun and another Vortex product.


    David Motsinger said:
    November 17, 2016 at 11:31 am

    Just wanted to give the Vortex folks a attaboy. Just purchased a Vortex for my deer rifle .308. It replaced a Nikon with honors. I have several scopes on many calibers, but I am sold on Vortex. I lost a scope cap 2 days ago and have a replacement today. Wow, that’s service. I’m getting ready to ad another 204 to my stable and a Vortex will be on it. Thanks again! Retired SGM.


      vortexoptics said:
      November 17, 2016 at 11:56 am

      Thank you for the feedback, for your service, and for choosing to run our glass!


    Brian Fisher said:
    November 25, 2016 at 1:09 pm

    Vortex makes the best optics I’ve ever used. I’ve been so pleased with the quality and consistency of my Spitfire 3X Prism and Crossfire II optics. Vortex not only delivers on optics, but their customer service is outstanding. They help match the proper platforms with the appropriate rifle. They are American made, and stand by each product that leaves their shop. Lastly, they take care of us Retired/Active Military. That means a great deal to me. I only purchase Vortex, period.


    1bigtex said:
    December 5, 2016 at 2:02 pm

    I’ve been shooting almost 60 years and at my age, quality optics are vital. Vortex is the best value in optics that I’ve found.


    Mike Hulteen said:
    December 5, 2016 at 8:42 pm

    Results deserve loyalty…
    My first Vortex optic was the 1-4 PST on my tac ops rifle in 3Gun that was run hard for years without any problems. Then I made the “mistake” of looking through the 1-6 Razor and I had to have one. It has remained flawless for years, even after many, many high speed landings in dump barrels during a match. My next Vortex was the 1x prism that tops off my Heavy Metal division AR10. The etched/illuminated reticle makes midrange targets nearly as easy to acquire as the closeup fast stages. I’m in the process of setting up a LR rifle for some precision rifle matches and am looking forward very much to the new PST II LR scopes for this rifle. Your quality and value have definitely earned a loyal customer!


      vortexoptics said:
      February 10, 2017 at 8:37 am

      Mike – Thank you for sharing your very kind words with us and thank you for your support and for running our glass! We are more than excited to get a PST Gen II into your hands for LR! Please reach out if you ever have any questions :) -Rachel, rdepouw@vortexoptics.com


    austin caldwell said:
    April 8, 2017 at 11:22 am

    I just purchased my first vortex scope and let me tell you it is great. its the viper pst 6-24*50 the quality and precision that went into the scope is in real.. but I was wondering is there any place I need to register my scope?


      vortexoptics said:
      April 10, 2017 at 8:14 am

      Hey Austin! Thanks so much for reaching out and for all your support! There is no need to register any of our products! The warranty will apply no matter what — no need for registering! :)
      – Kelly, kmartin@vortexoptics.com


    Daniel said:
    April 17, 2017 at 3:16 pm

    I just put the Viper HS-T 6-24×50 on my 700 SPS Tactical .223 and went to stretch it out a bit with hand loaded ammo. My spotter/nephew and I started out at 325 yards banging a 12″x 20″ steel silhouette. we then moved back to 425, 510, and ended the day at 636 yards. We had changing wind directions at about 20-25 mph and every elevation and windage correction JBM Ballistics called for dialed true in the Viper turrets and each yardage change saw first round and multiple hits on target. I also learned and used the reticle for yardage estimation and it was right on the money and verified with the spotters GPS. I have never shot past 250 yards ever in my life but by doing a little math and having an awesome optic that takes the inputs correctly made it attainable to hit every target distance.


    John Zimmer said:
    April 30, 2017 at 8:47 pm

    I am the proud owner of two Diamondback 4-16×42 and am now the extremely satisfied owner of my first red dot; the Razor 3MOA. I put it on my M1A Scout as an experiment. Since I’ve owned neither rifle nor scope in my life I want to see if a guy could grow with them and become accustomed to the combination. If not, I’ll get one of your scout scopes and put the Razor on my M&P9C. Thank you for an excellent product and even better customer relations.


    Chuck G. said:
    July 26, 2017 at 5:21 am

    I’m used to drawing my M4A1/4xACOG from the arms room and going to the range. Same story every time, paper(lol) or pop ups, I always shoot expert(ever since the LASIK that is…). So my unit sends me to Advanced Marksmanship Instructor Course, where very knowledgeable team guys taught us long range ballistics, MOA, etc. By the end of this 3 weeks of awesome, with my off the shelf 3moa rifle and nato 5.56 ball rounds, I was fist-size grouping at 600m. So, in need of advice and wanting to invest in a rifle that can reach out further than my Stag Model3, the instructors recommended .300AAC for it’s situational versatility. The lead instructor brought in his home built AR with a .300BLK upper topped with a Vortex scope(I don’t remember which model but he said it was a $500 scope) and we went to town on the KD range. With the 123gr Magtech rounds he had I was grouping fist size at 800m(after getting used to ‘not an ACOG’). Talk about exciting, I never thought an AR platform could accurately reach out that far. I recently picked up my own .300BLK. Being as poor as I am I picked up a Crossfire II 4-12×44. All I can say is this scope is outstanding. After zeroing this beast I’ve easily put 1500 rounds through it and haven’t had to touch the scope since. It’s just as accurate now as it was the day I zeroed it and I can plink the 1000m steel at my buddies ranch every trigger squeeze. Thanks for the awesome scope! I’ll always recommend Vortex. The only problem I have now is which Vortex am I getting for my 5.56!…


    harry odum said:
    December 28, 2017 at 10:48 am

    hello ive just recently learned of your product,i have traditional scopes on my crossbow and shotgun for deer hunting .im thinking about going to a red dot style scopes on both can you give me some advise.


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